It was last year when Apple unveiled its first store opening since Jonathan Ive became Chief Designer at the company. The British Designer took control of the company’s design department in May 2015 and it was with bated breath that the media and Apple customers waited to see how he would influence Apple going forward.
Situated on Avenue de la Toison d’Or, the store is located in a very modern building designed by UN Studio and Jaspers-Eyers Architects. Like many of the Apple Stores, there’s the vast amount of glass frontage, the windows to the familiar light and airy space with scattered tables and displaying the latest in Apple tech. Accessories are found on the outer walls and along the back wall is the huge screen displaying their range of products.
Like the San Francisco Union Square store, Apple have brought the outside, inside, with two lines of trees, housed in white pots that double up as seats for customers to use whilst in store alongside the wooden block seats scattered in front of the big screen.
With only a matter of weeks until Apple’s September announcement (it’s not official, but an educated guess!) there is much speculation about what will be launched, and what the new iPhone 7 hold? We’ll keep you posted right here on the High Heel Creative blog.